Four tools built for W2 professionals thinking about their first business. Start with the vertical finder — then run the assessments to understand your readiness, path, and blockers.
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Start Here · Step 1
Which vertical should I start?
7 questions match you to the right home service business. Covers capital, time, goals, location, background, and priorities. Scores 9 verticals and returns your top match with specific reasons.
⏱ 2 minutes · 9 verticals scored
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Assessment · Step 2
Am I ready to start?
6 questions on capital, time, knowledge, family alignment, risk tolerance, and action readiness. Returns a readiness score and 4 specific next steps.
⏱ 2 minutes · 6 questions
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Assessment · Step 3
Should I buy or build?
5 questions that determine whether acquiring an existing business or starting from scratch fits your situation better.
⏱ 90 seconds · 5 questions
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Assessment · Step 4
What is holding me back?
6 questions that diagnose your specific blocker from 9 profiles — and give you the exact reframe and action plan to move past it.